Following the evolution to a complete tapeless workflow, the French TV channel M6 decided to digitise its music video clip archive.
Music clips have always been in the heart of M6. Therefore it is highly important to integrate the large archive into its digital library and, thanks to the new media archive management, make it available for production and program teams.
M6 chose BCE for its professional work and fast delivery of the digitised content. With its mass digitisation platform and new in-house developments automating the complete process, BCE will digitise the 20,000 music video clips in less than four months in its premises in Luxembourg and will deliver the content via a Movie2Me link to M6.
A backup of the content will be done during the process as well as the generation of low resolution files for reviewing purpose.
M6 obtained the best results among the major channels for 2011, with an audience share of 10.8% of the entire viewing public: admirable resistance in the face of the other channels’ results.
As a young, creative family channel, M6 embodies the values of its viewership with this leitmotiv : “your life is our inspiration”… M6 gathers a wide public thanks to a portfolio of unique marks with different aims :
- To inform : Zone Interdite, Capital, e=M6, Turbo, Le19.45, 66 minutes…
- To entertain : D&Co, Un dîner presque parfait, 100% mag, Scènes de ménage, NCIS…
- To create the event : Pékin Express, L’amour est dans le pré, La France a un Incroyable talent, Top chef…
(*source : Médiamétrie)
About M6 Group
Established in 1987 around the M6 Channel, over the years the Métropole Télévision Group has become a powerful multimedia group offering a wide selection of programmes, products and services which are available across the most diverse range of media: television, internet and mobile phone, etc.
The Group’s two free, general interest television channels are watched by the widest TV audiences given their innovative programmes which transcend all genres: news, sport, film, series, magazines and entertainment. As the second leading commercial channel on the market, M6 channel’s service offering is now further enhanced by W9, the leading new DTT channel. The family of pay TV channels enriches the M6 Group’s programme offering given the significant presence of these channels across all broadcasting platforms.
On the strength of its brands and its content, the M6 Group has progressively expanded its business activities, and its diversification now accounts for nearly half of its sales. The Group has invested time and effort to ensure its programmes complement each other to a greater degree, and to respond to and anticipate the expectations of its different audiences and the new ways in which these groups access media content. It now gives off an increasingly strong image as a content editor heavily focused on new digital technologies.