Content Union S.A. announced on the 4th of February 2008, the launch of a new media-brand “Klub 100” in Russia and the CIS, which constitutes one important step in its development strategy.
The company will operate in the future all its TV, Internet and merchandising activities under the “Klub 100” brand. In this context, all four existing thematic channels “Russkiy Illusion”, “Illusion+”, Zoo Park” and “Detskiy” also change their logo and on-air design as of today.
Anatoly Sosnovsky, General Director of Content Union S.A. comments: “The new on-air look of the channels underlines the aspirations and the values of the channels towards their viewers. This is only a small step in the future development of our company, which will be followed over the coming months by a gradual improvement in the quality of the existing channels and the launch of new thematic channels.”
Ralph Siebenaler, Chief Operating Officer adds: “The challenge was to create unique character features which give every channel their own mood and identity, and at the same time reflect the existing brand values of our channels. Research among our viewers found out that they perceive our channels as positive, friendly, trustful, nearby, emotional and smiling. We want to be a Russian TV operator fulfilling the expectations of the Russian cable and satellite viewers at their best.”
The new channel identity symbolizes a current of emotions carrying the viewers from one programme to the next. This wave of feelings is emphasized by the underlying musical moods, which are all individually arranged but responding to one common theme.
The logos and graphics were created by Broadcasting Center Europe.
