BCE Appoints Pierre Dereux as Product Marketing Lead 

With over 15 years of experience in marketing, business, and media technology, Pierre has built his career at the forefront of innovation and product strategy. He brings a proven track record in go-to-market execution, product positioning, and sales enablement, helping companies accelerate growth and strengthen customer success in competitive markets.

His professional journey includes key roles in the media industry, where he developed major international thematic TV and radio stations brands — as well as in the international textile sector, where he successfully expanded the company’s product and digital marketing strategy worldwide. 

Pierre’s combined expertise in media technology and marketing strategy will enable him at BCE to design and implement go-to-market approaches that create tangible business value that resonates with both Customers and Partners.

Working closely with BCE’s Sales, Product, Technology, and Customer Services teams, he will also enhance product positioning and development, strengthen brand messaging, and support the Sales team with the tools and resources needed to drive customer success.  

“I am thrilled to join BCE at such a dynamic time for the media industry,” says Pierre Dereux. “BCE has a unique position, combining technological excellence with deep industry knowledge. My goal is to support the company’s ambition to deliver cutting-edge products and solutions that meet the evolving needs of our clients, while working closely with teams across the organization to bring impactful innovations to the market.”

Pierre’s appointment is part of BCE’s ongoing strategy to reinforce its position as a leader in media and technology solutions and services.

Leveraging more than 25 years of first-hand experience in Broadcast and Media Systems Integration, Managed Services, and Product Development, BCE has become a trusted partner to media, sports, and corporate organizations seeking reliable, scalable, and future-ready solutions. 

By appointing Pierre as Product Marketing Lead, BCE is further strengthening its ability to anticipate market trends, adapt its solutions and products to evolving customer needs, and deliver enhanced value in an increasingly dynamic media landscape. 

“We are delighted to welcome Pierre to the Team. His strong background at the intersection of marketing and technology, will be key in supporting BCE’s continued evolution of our solutions and products and reinforcing customer success internationally,” comments Noëlle Prat, Director of Marketing and Sales at BCE.