From Six Nations to World Cups: L’Équipe scales its tactical talk shows with Holovox

L’Équipe produces tactical talk shows with remote journalists joining from anywhere, enabling cost‑efficient, flexible and scalable sports content powered by Holovox.

During major global sports events, L’Équipe, a leading French sports media group publishing across print, TV channels and digital platforms, relied on Holovox, BCE’s remote commentary solution, to produce its “Salon Tactique” (Tactical Talk Show): a digital program dedicated to in-depth match analysis.

Bringing together journalists and former professional athletes, the 45-minute show delivers pre- and post-match insights through dynamic and engaging analysis, specifically designed for digital audiences. Combining editorial expertise with on-screen tactical analysis, the format leverages tactical breakdowns, annotated visuals and replays to create a more interactive and accessible viewing experience across digital platforms.

L’Équipe streams its talk shows across multiple platforms, including L’Équipe’s website, YouTube and Dailymotion, ensuring strong reach among digital audiences. This multi-platform distribution strategy maximizes visibility and engagement, allowing L’Équipe to connect with fans during major global sports events wherever they consume content.

L’Équipe first deployed the “Salon Tactique” (Tactical Talk Show) at scale during the FIFA World Cup 2022, producing daily shows throughout the tournament and covering the tournament’s key talking points and standout moments.

Since then, the format has been extended across major rugby events, including the Rugby World Cup 2023, Six Nations tournaments and international test matches between 2023 and 2025, becoming a recurring editorial format across competitions for L’Équipe.

Most recently, the format was used during the 2026 Six Nations Tournament on February 1st and March 16th, confirming its continued presence across premium live events.

Salon Tactique – 2022 FIFA World Cup

Salon Tactique  – 2026 Six Nations Tournament

At the core of this setup, Holovox enables a fully remote, lightweight and flexible production workflow. Originally designed for remote commentary, the solution is here repurposed as a complete remote production tool.

For L’Équipe, the challenge was to produce frequent, high-quality analysis shows without relying on traditional studio setups or large crews. Holovox enables cost-efficient production without a TV studio or control room, reducing the need for production teams, while allowing rapid setup and flexible, rapid turnaround scheduling.

Using a single web-based interface, presenters can connect their laptop webcam and microphones and control the entire show autonomously: switching layouts, triggering graphics and video inserts, sharing screens, annotating tactics in real time, and managing audio and on-air elements.

By reducing technical constraints, setup time and production costs, BCE empowers broadcasters like L’Équipe to scale content production and experiment with new, agile formats tailored for digital audiences.